In an age of automation and noise, what cuts through is care. This session explores how leading higher ed marketers are using AI not just to scale campaigns, but to make them more human. From segmenting by mindset to generating emotion-driven content, we’ll show how empathy and technology can work together to create marketing that feels personal, relevant, and real. Whether you’re nurturing prospects or re-engaging students, this is your guide to marketing with heart (and results).
Hear from innovative researchers, talented CxOs, and senior developers who are doing amazing things with artificial intelligence.
In an age of automation and noise, what cuts through is care. This session explores how leading higher ed marketers are using AI not just to scale campaigns, but to make them more human. From segmenting by mindset to generating emotion-driven content, we’ll show how empathy and technology can work together to create marketing that feels personal, relevant, and real. Whether you’re nurturing prospects or re-engaging students, this is your guide to marketing with heart (and results).
Carolina B
June 25th, 2:00 PM – 2:30 PM
