Whether just getting started with Element451 or looking to take your expertise to the next level, our hands-on labs will equip you with the skills you need to optimize your enrollment marketing and student engagement programs.Take your pick of two tracks.
Beginners
Master the fundamentals with step-by-step guidance on AI, applications, campaigns, and data management.
1. Bolt Agents Essentials
2. Data Flow 101: Importing, Exporting & Keeping It Clean
3. Application Essentials: From Submission to Decision
4. Campaign Fundamentals
Experts
Take a deep dive into sophisticated segmentation, automation, and marketing attribution strategies.
1. Advanced Segmentation
2. Application + Decision Mastery
3. Google Tag Manager Strategies
4. Digital Marketing Attribution
5. Next-Level Campaigns
Each workshop session is designed to be intimate, collaborative, and hands-on, ensuring you leave with practical skills you can implement immediately.
Ease into the Engage Summit with breezy conversations, vibrant views, and golden hour energy. Join us poolside—and later rooftop—for an evening of summer vibes, refreshing cocktails, and laid-back networking as the sun sets. Whether you’re reconnecting with familiar faces or meeting someone new, this casual kickoff is the perfect place to unwind, mingle, and soak it all in.
Craft City at the Sheraton Charlotte Hotel
555 S McDowell St Tower, Charlotte, NC 28204
Join us at the iconic Mint Museum for a night that’s anything but ordinary! Start with crafted cocktails and delicious bites surrounded by inspiring art, then let the art and atmosphere inspire you as the party unfolds. This is a night crafted just for you—bring your best energy and get ready to make some Minted Moments!
Mint Museum—Uptown
500 S Tryon St, NC 27603
Roll the dice, shuffle the cards, and step into a Vegas-inspired evening where connection is always the winning hand. You’ll sip on themed cocktails while testing your luck at blackjack, roulette, and more. Whether you’re a seasoned high roller or just there for the vibes, this unforgettable night is the perfect way to wrap up the Summit.
Speakeasy at the Sheraton Charlotte Hotel
555 S McDowell St Tower, Charlotte, NC 28204
"The Engage Summit sessions are packed with practical, cutting-edge strategies that directly impact how we engage and support our students. It’s rare to find such a wealth of actionable insights all in one place. This summit is a must-attend for anyone looking to elevate their institution’s approach to student engagement."
