engage summit

Event Agenda

Day 1June 25, 2024
8:00 AM
Check In / Breakfast
at CAM
Meal
9:00 AM
Welcome to Engage!
at CAM
Remarks
9:15 AM
What Your Student Wants and Can't Tell You
at CAM
Keynote
10:30 AM
Book Signing + 15 Min Break
Break
10:45 AM
Product Keynote
at CAM
Keynote
12:00 PM
Lunch
at CAM
Meal
1:00 PM
Sneak Peak: Student Portals in Element451
at CAM
Product Track
1:00 PM
Cultivating a Culture of AI Exploration
at Union Station
Industry Track
1:30 PM
10 min break
Break
1:40 PM
Deep Dive: Bolt AI Assistants
at CAM
Product Track
1:40 PM
Fear, Fascination and the Future: Shaping the AI Story at Arizona State University
at Union Station
Industry Track
2:10 PM
10 min break
Break
2:20 PM
Infinite Connections: Integrations in Element451
at CAM
Product Track
2:20 PM
Ethics of AI: Our Collective Role in Making AI Use Trustworthy
at Union Station
Industry Track
2:50 PM
10 min break
Break
3:00 PM
Leveraging AI for Student Success
at CAM
Product Track
3:00 PM
Chasing Mission Fit: Marketing for Mission Fit Enrollment
at Union Station
Industry Track
3:30 PM
Fireside Chat: Accountability, Innovation, and Real World Outcomes
at Union Station
Industry Track
4:00 PM
10 min break
Break
4:10 PM
En-Lightning Talks
at CAM
Lightning Talks
5:00 PM
Dinner On Your Own
Meal
7:00 PM
Evening Event featuring Dueling Pianos
at Union Station
Event
Day 2June 26, 2024
8:30 AM
Breakfast
at CAM
Meal
9:15 AM
Day 2 Kick Off
at CAM
Remarks
9:20 AM
Leading AI Innovation in Higher Education: A President’s Perspective
at CAM
Keynote
10:00 AM
10 min break
Break
10:10 AM
Bolt Insights: Predictive Models in Element451
at CAM
Product Track
10:10 AM
There's a GPT for That
at Union Station
Industry Track
10:40 AM
10 min break
Break
10:50 AM
Transforming Your Campaigns with Bolt AI
at CAM
Product Track
10:50 AM
AI and Data: Your Content Marketing Superpowers
at Union Station
Industry Track
11:20 AM
10 min break
Break
11:30 AM
10 Things You (Probably) Didn’t Know You Could do in Element451
at CAM
Product Track
11:30 AM
Crafting AI-Powered Social Media Influencer Strategies
at Union Station
Industry Track
12:00 PM
Lunch
at CAM
Meal
1:00 PM
Engagement Case Studies
at CAM
Featured Speakers
1:50 PM
10 min break
Break
2:00 PM
Bolt Discovery: The New Way to Search
at CAM
Product Track
2:00 PM
Session Coming Soon
at Union Station
Industry Track
2:30 PM
Building a Dynamic Web Presence with Element451
at CAM
Product Track
2:30 PM
Case Study: Student Success powered by Element451 at TVCC
at Union Station
Industry Track
3:00 PM
10 min break
Break
3:10 PM
Customer Panel
at CAM
Panel
3:10 PM
Enrollify Panel
at Union Station
Panel
3:50 PM
10 min break
Break
4:00 PM
Closing Keynote: Navigating Change — Higher Education in the Age of AI
at CAM
Keynote
5:00 PM
Wrap up
Wrap up

Industry Track

Explore the strategies and tools to step into the next generation of student engagement, supercharged by artificial intelligence.  These industry experts will help get your team more student-centered and ready to adopt AI.

Unlock the AI Revolution in Your Team

Are your colleagues curious about AI but unsure where to begin? Facing resistance to the wonders of generative AI? Baffled by the jargon of prompt engineering? This session addresses the critical need to cultivate a culture of AI exploration that is brimming with innovation and curiosity. Get ready to foster an AI-savvy culture and lead the charge in on your campus.

Jaime Hunt

Chief Marketing Officer, Old Dominion University

Crafting AI-Powered Social Media Influencer Strategies

Explore the strategic role of social media in bolstering your college's objectives by mobilizing student ambassadors and faculty for impactful content creation. You'll learn how an advocacy program can serve as a cornerstone for community engagement and brand amplification. And how to effortlessly scale your content production efforts using AI-powered tools, ensuring your message resonates far and wide.

Maya Demishkevich

Chief Marketing Officer, Carroll Community College

Jenny Li Fowler

Director of Social Media Strategy, MIT

There's a GPT for That

In the demanding environment of higher education marketing, we’re often tasked with creating diverse, high-quality content under the constant pressure of tight deadlines and limited resources. This session explores how ChatGPT and generative AI can be transformative tools for marketers who may not yet possess deep expertise in AI technologies but need efficient and effective solutions to their most complex problems. Our discussion emphasizes not just the enhancement of productivity through ChatGPT, but also the preservation of engaging, personalized, and audience-centric content creation.

Shane Baglini

Senior Director, Marketing & Recruitment, Muhlenberg College

Allison Turcio

Assistant Vice President for Enrollment & Marketing, Siena College

AI and Data: Your Content Marketing Superpowers

Higher ed institutions need to create incredible content, put it out on the right channels, and monitor it to make it as effective as possible. Come get practical examples of how generative AI and data can help with every part of this process. Learn why content marketing should be a key strategy for your brand, and how you can leverage technology to increase the efficiency and effectiveness of your content marketing in the creation, distribution, and optimization phases.

Generative AI can be used in every phase of content marketing, from research, to ideation, to creation, distribution, and optimization. This presentation will demonstrate how AI and data can work together in each phase to create the most effective content marketing.

Brian Piper

Director of Content Strategy and Assessment, University of Rochester

Chasing Mission Fit: Marketing for Mission Fit Enrollment

Based on Bart Caylor's bestselling book "Chasing Mission Fit," this session gives you a roadmap to identify and attract your mission-fit students. By understanding your unique institutional traits, psychographics, mission-fit student profiles, along with proven guerrilla marketing tactics, you can attract students who will embody and champion your educational brand. This practical presentation offers actionable insights into creating marketing narratives that deeply resonate with your mission-fit students, enhancing enrollment, and aligning marketing efforts with institutional goals.

Bart Caylor

Founder, The Higher Ed Marketer

Fear, fascination and the future: Shaping the AI story at Arizona State University

Are you curious about how AI-driven narratives transform our understanding of the world and reshape higher education?

Join us for an engaging session on the dynamic world of AI storytelling. Led by a prominent communications leader from Arizona State University’s Enterprise Technology (information technology) division, this session explores how AI serves as a powerful narrative force to reshape academic success, power groundbreaking research, and redefine the future of work.

Whether you're well-versed in AI technology, just starting to explore the impact of digital innovations, or a professional curious about your role in this emerging field, this session offers deep insights into the art and science of storytelling in our digital era.

Tina Miller

Executive Director: Creative x Communications, Technology at Arizona State University

Ethics of AI: Our Collective Role in Making AI Use Trustworthy

Artificial Intelligence (AI) Ethics and our collective roles in making AI trustworthy is an important topic as the development and deployment of AI applications grow. This session explores the ethical considerations surrounding AI development and deployment, emphasizing the importance of transparency, fairness, accountability, and privacy. The session provides insights into the roles of developers, policymakers, businesses, and individuals in creating ethical AI practices, showing how our collaborative efforts can help ensure AI systems are designed and used in ways that are responsible and beneficial, especially in education.

Obi Ogbanufe

PhD, Assistant Professor of Information Technology and Decision Sciences, University of North Texas

Fireside Chat: Accountability, Innovation, and Real World Outcomes

Explore the evolving landscape of higher education, emphasizing the need for accountability, innovative funding models, and alignment with employment outcomes. This session will delve into the diverse missions of educational institutions and the imperative to meet the career aspirations of students. We’ll examine the role of AI in enhancing advising, the impact of tuition models on educational quality, and the necessity for a shift in accreditation priorities to focus on practical outcomes. The discussion will highlight the critical need for institutions to adapt to the changing demands of society and address the social and economic divides threatening the American Dream.

Michael Bettersworth

Chief Marketing Officer, TSTC

Bart Caylor

Founder, The Higher Ed Marketer

engage summit

Coming Soon!
Thursday's Workshop Agenda

For travel planning, note that Thursday’s workshops will run from 8:00am - 4:00pm. Breakfast and lunch are provided.

Devin Purgason
Executive Director of Marketing and Student Care at Forsyth Technical Community College

"The Engage Summit sessions are packed with practical, cutting-edge strategies that directly impact how we engage and support our students. It’s rare to find such a wealth of actionable insights all in one place. This summit is a must-attend for anyone looking to elevate their institution’s approach to student engagement."

Welcome Event

Monday, June 24 at 7:00 PM

Join us for a pre-conference gathering at Raleigh’s ultimate bar + arcade, home to hundreds of classic games, a patio bar, and live music. Free tokens and a drink on us!

Boxcar Bar + Arcade
330 West Davie Street, Raleigh, NC 27601

Awards Ceremony and Dueling Pianos

Tuesday, June 25 at 7:00 PM

We know how to throw the best party. From glittery cocktails to dueling pianos, we can guarantee there’s a slice of excitement for everyone. Dress to impress!

Register for the 2024 Engage Summit

VIP Package: 2000
- Includes registration, breakfast and lunch, premium hotel accommodations, priority line for book signing, 1-1 trainings and lab sessions, and extra perks.

All Access Pass: 450
- Three days to immerse yourself with exclusive, hands-on learning. Your ticket includes priority access to lab sessions and 1-1 trainings, conference and Thursday workshop registration, breakfast and lunch, plus full access to hosted evening events.

Summit Registration: 250
- Two days to unravel the power of AI! Your ticket includes conference registration, breakfast and lunch, plus full access to hosted evening events.

Group Rate: 200
- Register two or more team members. Priced per individual, includes breakfast and lunch, plus full access to all hosted evening events. (Limit of 10 registrations per institution.)

Thursday Workshop Add On: 200
- Customers only! Add on an exclusive hands-on workshop day.