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“Our job would be so easy if it wasn’t for the students.” Have you ever heard someone say that (or said it yourself)? The bulk of human decisions are made subconsciously (using rules of thumb that become very predictable when you know the rules). Because of this, behavioral economics is being implemented in companies around the world to better communicate with and attract customers. And it works for higher education too!
This fun and engaging presentation, based on Melina’s award-winning book, What Your Customer Wants and Can’t Tell You, will explain what behavioral economics is, how brain science is being incorporated into everything from hospitals to household products, the role of AI in the space, and how attendees can start applying their learnings in their work in higher education immediately using Melina’s “behavioral baking” approach.
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CEO of The Brainy Business
In an era where AI is reshaping the world, the microcosm of higher education must adapt, beginning with college leaders, to avoid being left behind. Dr. Spriggs presents a visionary approach to integrating AI within higher education — focusing on innovating and adapting to a rapidly changing landscape. Drawing from Forsyth Tech’s AI Task Force and equitable policy development, Dr. Spriggs will discuss strategies for engaging senior leadership and faculty in AI initiatives. Her presentation underscores the importance of AI in enhancing academic and holistic student support, while also preparing the workforce for the future. Through practical insights and Forsyth Tech’s experiences, attendees will learn effective communication and implementation strategies for AI, ensuring their institutions remain at the forefront of equitable and innovative education. Furthermore, discussions will address challenges related to adopting new technologies, including ethics, ensuring equity and aligning with educational goals. This keynote is a call to action for higher education leaders to unite in their efforts to adapt, innovate, and lead with purpose and integrity, shaping a future that leverages education’s full potential to benefit all.
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President, Forsyth Technical Community College.
These are all the exciting things coming up at Element451!
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Chief Executive Officer, Element451
Chief Technology Officer, Element451
VP of Product, Element451
What happens to education when the pace of technological change outstrips our current learning models? The world of work is not just changing; it is being radically reshaped thanks to advancements in technology. Skills necessary in nearly any profession are evolving at an unprecedented pace, demanding a revolution in the way we communicate with and educate learners.
In his closing keynote, Jeff Selingo will explore these dynamic shifts in the workforce, the critical role of AI in the transformation, and the implications for staff, students, and the industry at large.
You’ll learn how AI is not a threat to our educational ethos but a vital partner that diversifies learning experiences, compliments careers, and personalizes student engagement. By integrating technology, we can create more inclusive and proactive educational environments that cultivate a sense of belonging and purpose for today’s students.
We stand at a pivotal moment in the history of higher education. Join Jeff and leave the Summit inspired as he charts the course for a transformed educational system ready to embrace cutting-edge technologies that redefine learning.
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New York Times Bestselling Author
Explore the strategies and tools to step into the next generation of student engagement, supercharged by artificial intelligence. These industry experts will help get your team more student-centered and ready to adopt AI.
Are your colleagues curious about AI but unsure where to begin? Facing resistance to the wonders of generative AI? Baffled by the jargon of prompt engineering? This session addresses the critical need to cultivate a culture of AI exploration that is brimming with innovation and curiosity. Get ready to foster an AI-savvy culture and lead the charge in on your campus.
President, Solve Higher Ed
Explore the strategic role of social media in bolstering your college's objectives by mobilizing student ambassadors and faculty for impactful content creation. You'll learn how an advocacy program can serve as a cornerstone for community engagement and brand amplification. And how to effortlessly scale your content production efforts using AI-powered tools, ensuring your message resonates far and wide.
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Chief Marketing Officer, Carroll Community College
Director of Social Media Strategy, MIT
In the demanding environment of higher education marketing, we’re often tasked with creating diverse, high-quality content under the constant pressure of tight deadlines and limited resources. This session explores how ChatGPT and generative AI can be transformative tools for marketers who may not yet possess deep expertise in AI technologies but need efficient and effective solutions to their most complex problems. Our discussion emphasizes not just the enhancement of productivity through ChatGPT, but also the preservation of engaging, personalized, and audience-centric content creation.
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Senior Director, Marketing & Recruitment, Muhlenberg College
Assistant Vice President for Enrollment & Marketing, Siena College
Higher ed institutions need to create incredible content, put it out on the right channels, and monitor it to make it as effective as possible. Come get practical examples of how generative AI and data can help with every part of this process. Learn why content marketing should be a key strategy for your brand, and how you can leverage technology to increase the efficiency and effectiveness of your content marketing in the creation, distribution, and optimization phases.
Generative AI can be used in every phase of content marketing, from research, to ideation, to creation, distribution, and optimization. This presentation will demonstrate how AI and data can work together in each phase to create the most effective content marketing.
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Director of Content Strategy and Assessment, University of Rochester
Based on Bart Caylor's bestselling book "Chasing Mission Fit," this session gives you a roadmap to identify and attract your mission-fit students. By understanding your unique institutional traits, psychographics, mission-fit student profiles, along with proven guerrilla marketing tactics, you can attract students who will embody and champion your educational brand. This practical presentation offers actionable insights into creating marketing narratives that deeply resonate with your mission-fit students, enhancing enrollment, and aligning marketing efforts with institutional goals.
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Founder, The Higher Ed Marketer
Artificial Intelligence (AI) Ethics and our collective roles in making AI trustworthy is an important topic as the development and deployment of AI applications grow. This session explores the ethical considerations surrounding AI development and deployment, emphasizing the importance of transparency, fairness, accountability, and privacy. The session provides insights into the roles of developers, policymakers, businesses, and individuals in creating ethical AI practices, showing how our collaborative efforts can help ensure AI systems are designed and used in ways that are responsible and beneficial, especially in education.
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PhD, Assistant Professor of Information Technology and Decision Sciences, University of North Texas
Explore the evolving landscape of higher education, emphasizing the need for accountability, innovative funding models, and alignment with employment outcomes. This session will delve into the diverse missions of educational institutions and the imperative to meet the career aspirations of students. We’ll examine the role of AI in enhancing advising, the impact of tuition models on educational quality, and the necessity for a shift in accreditation priorities to focus on practical outcomes. The discussion will highlight the critical need for institutions to adapt to the changing demands of society and address the social and economic divides threatening the American Dream.
Chief Marketing Officer, TSTC
Founder, The Higher Ed Marketer
Unlock the power of Creative Analytics in this session, where we dissect the science behind high-performance social media strategies. Drawing from Gary Vaynerchuk’s “Day Trading Attention,” we will demonstrate how to build a mathematical model that optimizes and predicts social media engagement. Delve into the mechanics of algorithmic rankings, strategic content placement, and the mathematical distribution of impressions to maximize your creative impact. We’ll explore how data integration from cultural signals, platform metrics, and user interactions can guide precise, impactful content strategies. Join us on June 26th for a deep dive into transforming data into dominant social media campaigns.
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Global Chief Analytics Officer,Vayner Media
Learn how Trinity Valley Community College leverages Element451 to promote student success and early interventions.
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Director of Recruiting & Admissions, Trinity Valley Community College
Director, Engagement & Customer Success, Element451
Temperature: it dictates our comfort, our focus, even our state of mind. But have you ever considered its role in creativity? Discover how your perception of temperature, what engineers call “thermal comfort,” can enhance your creative process. Drawing upon the mechanisms that facilitate creativity in Generative AI models, we’ll explore how adjusting the ‘temperature’ can help us envision a more dynamic three-dimensional creative process. When it comes to creativity, well, some like it hot! Prepare to find your ‘sweet spot’ for creative thinking, no matter the climate.
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CEO & Founder, Synthetivity
Streamlining Success: The Power of AI and Automation in Admissions Processes
Lenell Hahn, Director Of Admissions at Southeast Missouri State University
10 things I (hate) learned about you!
Jessica Vaughn, Director, H&W Enrollment & Compliance, Durham Technical Community College
Optimizing Student Success Through Institution-Wide Collaboration With Your CRM
Courtney Skiles, Director of Recruiting and Admissions, TVCC
Ready for Liftoff with Copilot
Joe Heavener, CRM Manager, Trinity Baptist College
Revolutionizing Student Engagement: The Power of AI and Human Synergy in Forsyth Tech's BoltBot
Devin Purgason, Executive Director of Marketing & Student Care, Forsyth Technical Community College
Lightning talks, done Enrollify-style. We'll get right to the insights and tactical takeaways in these fun, fast, and informative presentations.
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Online Outcomes: Trends in Online Student Engagement and Academic Programs
Ray Lutzky, Strategic Partnerships VP, Element451
From Tablets to Tomorrow: Insights into Gen Alpha
Allison Turcio, AVP for Enrollment & Marketing, Siena College
Building a Network Before You Need It
Dustin Ramsdell, Host, The Higher Ed Geek
Data-Driven Staffing: Justifying a New Role with Enrollment Funnel Analytics
Shane Baglini, Senior Director, Marketing & Recruitment, Muhlenberg College
Leveraging AI for Navigating Name, Image, and Likeness (NIL) in NCAA Athletics
Bryan Gross, VP for Enrollment Management and Athletics, Hartwick College
Keeping Butts in Seats: Marketing Strategies to Stay Ahead of Retention
Maya Demishkevich, Chief Marketing Officer, Carroll Community College
Employer Branding on a Budget in a Flash
Eddie Francis, Principal, Edify Ventures
Turning Data into Insights with Generative AI
Brian Piper, Director of Content Strategy and Assessment, University of Rochester
Busting Silos
Jaime Hunt, Chief Marketing Officer, Old Dominion University
Designed for Element451 customers! These sessions will help you get the most out of your CRM, enhance staff productivity, and enrich student engagement — fueling a smarter, more connected campus experience.
AI assistants transform student support by enhancing engagement, streamlining administrative tasks, and providing personalized assistance to you and your students. Get a peak under the hood of our new Bolt Assistants.
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Chief Executive Officer, Element451
Chief Technology Officer, Element451
Join us for a sneak peak of Element451’s new portal. Connecting students to the information and resources they need to succeed.
Chief Design Officer
Leveraging the capabilities of large language models, Bolt Discovery transforms knowledge exploration. No need to be lost in a maze of a website, Bolt Discovery is here to increase engagement, and transform the attention economy in higher ed.
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Chief Technology Officer, Element451
VP of Product, Element451
Element451’s new subpages feature for Pages combined with Bolt Discovery provide new ways to create sites, supercharge your web assets, boost engagement and connect with students like never before.
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Principal, Creative and Interactive Services, Spark451
Bolt AI provides you with a complete marketing team at your fingertips. Leverage Bolt AI to message to the most powerful segment. The segment of one.
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Chief Design Officer
Sr. Engagement Analyst
Providing 24/7 support and access to information leveraging Bolt Assistants. These personalized advisors can share information or resources and connect students with human support for a complete 360 approach to student success.
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Chief Executive Officer, Element451
VP of Product, Element451
Element451 is part of your greater technology ecosystem. Moving data is imperative to get the most out of all Element451 offers.
Director of Data Integrations, Element451
VP, Solution, Engineering & Integrations, Element451
Get the most from Insights. We’ll share best practices and provide a look at our new Bolt predictive models. Turn every byte of data into a strategic blueprint and see key trends crystal clear, guiding every decision so you can serve students better than ever before.
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Sr. Engagement Analyst, Element451
Sr. Engagement Analyst, Element451
Join us as we explore hidden features and tricks to supercharge your Element451 experience. From small tweaks to solving the most complex problems, we’ll share solutions you (probably) didn’t think of.
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Director of Solutions & Engineering, Element451
"The Engage Summit sessions are packed with practical, cutting-edge strategies that directly impact how we engage and support our students. It’s rare to find such a wealth of actionable insights all in one place. This summit is a must-attend for anyone looking to elevate their institution’s approach to student engagement."
Join us for a pre-conference bar crawl at the Sheraton Charlotte Hotel! Experience the hotel’s unique vibes as we make our way from the rooftop bar, with stunning views of Uptown, to an exclusive speakeasy hidden in plain sight. Raise a glass, enjoy a curated selection of drinks, and kick off the conference in style.
Sheraton Charlotte Hotel
555 S McDowell St Tower, Charlotte, NC 28204
Join us at the iconic Mint Museum for a night that’s anything but ordinary! Start with crafted cocktails and delicious bites surrounded by inspiring art, then let the art and atmosphere inspire you as the party unfolds. This is a night crafted just for you—bring your best energy and get ready to make some Minted Moments!
Mint Museum—Uptown
500 S Tryon St, NC 27603
