Explore the strategies and tools to step into the next generation of student engagement, supercharged by artificial intelligence. These industry experts will help get your team more student-centered and ready to adopt AI.
Are your colleagues curious about AI but unsure where to begin? Facing resistance to the wonders of generative AI? Baffled by the jargon of prompt engineering? This session addresses the critical need to cultivate a culture of AI exploration that is brimming with innovation and curiosity. Get ready to foster an AI-savvy culture and lead the charge in on your campus.
Chief Marketing Officer, Old Dominion University
Explore the strategic role of social media in bolstering your college's objectives by mobilizing student ambassadors and faculty for impactful content creation. You'll learn how an advocacy program can serve as a cornerstone for community engagement and brand amplification. And how to effortlessly scale your content production efforts using AI-powered tools, ensuring your message resonates far and wide.
Chief Marketing Officer, Carroll Community College
Director of Social Media Strategy, MIT
In the demanding environment of higher education marketing, we’re often tasked with creating diverse, high-quality content under the constant pressure of tight deadlines and limited resources. This session explores how ChatGPT and generative AI can be transformative tools for marketers who may not yet possess deep expertise in AI technologies but need efficient and effective solutions to their most complex problems. Our discussion emphasizes not just the enhancement of productivity through ChatGPT, but also the preservation of engaging, personalized, and audience-centric content creation.
Senior Director, Marketing & Recruitment, Muhlenberg College
Assistant Vice President for Enrollment & Marketing, Siena College
Higher ed institutions need to create incredible content, put it out on the right channels, and monitor it to make it as effective as possible. Come get practical examples of how generative AI and data can help with every part of this process. Learn why content marketing should be a key strategy for your brand, and how you can leverage technology to increase the efficiency and effectiveness of your content marketing in the creation, distribution, and optimization phases.
Generative AI can be used in every phase of content marketing, from research, to ideation, to creation, distribution, and optimization. This presentation will demonstrate how AI and data can work together in each phase to create the most effective content marketing.
Director of Content Strategy and Assessment, University of Rochester
Based on Bart Caylor's bestselling book "Chasing Mission Fit," this session gives you a roadmap to identify and attract your mission-fit students. By understanding your unique institutional traits, psychographics, mission-fit student profiles, along with proven guerrilla marketing tactics, you can attract students who will embody and champion your educational brand. This practical presentation offers actionable insights into creating marketing narratives that deeply resonate with your mission-fit students, enhancing enrollment, and aligning marketing efforts with institutional goals.
Founder, The Higher Ed Marketer
Are you curious about how AI-driven narratives transform our understanding of the world and reshape higher education?
Join us for an engaging session on the dynamic world of AI storytelling. Led by a prominent communications leader from Arizona State University’s Enterprise Technology (information technology) division, this session explores how AI serves as a powerful narrative force to reshape academic success, power groundbreaking research, and redefine the future of work.
Whether you're well-versed in AI technology, just starting to explore the impact of digital innovations, or a professional curious about your role in this emerging field, this session offers deep insights into the art and science of storytelling in our digital era.
Executive Director: Creative x Communications, Technology at Arizona State University
Artificial Intelligence (AI) Ethics and our collective roles in making AI trustworthy is an important topic as the development and deployment of AI applications grow. This session explores the ethical considerations surrounding AI development and deployment, emphasizing the importance of transparency, fairness, accountability, and privacy. The session provides insights into the roles of developers, policymakers, businesses, and individuals in creating ethical AI practices, showing how our collaborative efforts can help ensure AI systems are designed and used in ways that are responsible and beneficial, especially in education.
PhD, Assistant Professor of Information Technology and Decision Sciences, University of North Texas
Explore the evolving landscape of higher education, emphasizing the need for accountability, innovative funding models, and alignment with employment outcomes. This session will delve into the diverse missions of educational institutions and the imperative to meet the career aspirations of students. We’ll examine the role of AI in enhancing advising, the impact of tuition models on educational quality, and the necessity for a shift in accreditation priorities to focus on practical outcomes. The discussion will highlight the critical need for institutions to adapt to the changing demands of society and address the social and economic divides threatening the American Dream.
Chief Marketing Officer, TSTC
For travel planning, note that Thursday’s workshops will run from 8:00am - 4:00pm. Breakfast and lunch are provided.
"The Engage Summit sessions are packed with practical, cutting-edge strategies that directly impact how we engage and support our students. It’s rare to find such a wealth of actionable insights all in one place. This summit is a must-attend for anyone looking to elevate their institution’s approach to student engagement."
Join us for a pre-conference gathering at Raleigh’s ultimate bar + arcade, home to hundreds of classic games, a patio bar, and live music. Free tokens and a drink on us!
Boxcar Bar + Arcade
330 West Davie Street, Raleigh, NC 27601
We know how to throw the best party. From glittery cocktails to dueling pianos, we can guarantee there’s a slice of excitement for everyone. Dress to impress!
